Analysis Of Kingsford Charcoals Effective Marketing...

Short case study Problem statement As the softening in the overall charcoal category in these years, the main problem of Kingsford Charcoal is to determine the effective marketing strategy to increase sales and future growth of the company. Solutions In order to overcoming the softening in Charcoal category, there are four solutions Kingsford Charcoal should take to reply to the new challenging’s including a shrinking market for charcoal and increased competition from gas grilling. †¢ Advertising Increasing the advertising spending to $7 million during the peak grilling seasons of April- September. The advertising message should focus on showing the benefit to using charcoal grilling, under slogan† taste it was grilled over a real wood fire†. †¢ Price Keep the existing price level †¢ Promotion Increase Charcoal consumption (increase charcoal grilling events) --12 month plan to increase charcoal consumption --Marketing opportunities with NASCAR, Pepsi, Budweiser †¢ Production: Build the new plants Justification 1) Keep the existing price level Increasing price is not a smart way to Kingsford, although is a fast and effect way to generate profit in a short term. Some probable benefits of increase price including keep their premium price to emphasize Kingsford’s premium brand image and stay in target 25-30% price gap relative to competitors. Beside these, also include the improvement profits per unit sold. From the appendix1, the two graphs show the volume and profit

The Cold War From Beginning to End - 2055 Words

February 11th 1945 in Crimea, a meeting between the three top tier leaders of the Allies that took down the Third Reich ended with an agreement to divide what is left of Germany after World War Two. The Western half to be under control by the United States of America, Great Britain and France while the East half, including half of Berlin, belonging to the Soviet Union. This separation between two super powers is now known as the precursor to the cold war, a war with no tanks, planes, or solders. This would be an atomic waiting game, a deadly gamble, and the two sides calling each other’s bluff with entire nations at stakes. Stakes so high it influenced the creation of the Doomsday Clock, which projects world tensions by having the minute hand slowly reaching to the faithful 12 signaling the end of time. The Soviet Union represented the center of all evil and was took the lives of millions throughout its history through its leaders harsh and irrational rule. So to America th e expansion of the evil red plague lofting through the air of Eastern Europe and Asia was unacceptable and was seen to some as the next attempt of taking over the world. So it’s clear that the cause for these tensions between the United States and Soviet Unions was the Soviet’s expansion throughout Eastern Europe and Asia, because of America’s ideology surrounding the â€Å"Domino Effect†, the idea that once country becomes communist then the surrounding countries will also become communist. For TheseShow MoreRelatedShould the US Have Been in Vietnam?645 Words   |  3 Pageswhich conjures up visions of war, anarchy, and finally defeat and humiliation. It was a war that many felt the U.S. should never have gotten involved in, and was a waste of more than 50,000 American lives. And for many years after the war ended the prevailing wisdom remained that the U.S. had failed. But as years turn to decades, and Vietnam is fading into the recesses of history, o ne can begin to look at the war in an objective manner; as just one part of the larger Cold War. When viewing Vietnam asRead MoreWar and Death in the Twentieth Century 1046 Words   |  4 Pages The twentieth century was dominated by war and death. From the turn of the century, major powers fought against one another trying to fight against those that oppressed them and others fighting to keep oppressors from oppressing the people. World War I, World War II, and the Cold War were wars that dominated this century, though there were many other, smaller, battles that took place throughout these years. Powerful regimes that had been around for hundreds of years came crashing downRead MoreThe Great Purge Of The Cold War1658 Words   |  7 Pages Joseph Stalin’s determination greatly affected his leadership and led to the beginnings of the Cold War. His determination allowed him to rise to power and destroy all opposition against his reign. The Great Purge, one of the greatest terrors in history, was also done due to his determination to stay in power. This same determination led to, as well as shaped, a large quantity of the events of World War 2. His leadership was similar to the leadership of Adolf Hitler, yet because of his determinationRead MoreThe War Of The Cold War961 Words   |  4 Pages1945, beginning year of the Cold War. The development of cold war just started after the end of world War ||. The cold war was the result of conflict between two powerful country Soviet Union and United State. The war was regarding to the lead the world after the World War ||. The Soviet Union wanted to emerge its power to the world and so do the United States too. The research paper mainly focused on various reasons of oppos ition of two great power of the world Soviets and United States of AmericaRead MoreOrigins of the Cold War Essay1179 Words   |  5 PagesOrigins of the Cold War Revisionist historians tend to regard the outbreak of the Cold War as a result of American hostility or, at least , diplomatic incompetence, while the more traditional view lays the responsibility squarely at the feet of the Soviet Union. Assess the validity of each view. The Cold War,said to have lasted from the end of World War II to the dismantling of the Soviet Union in 1991, was one of the most significant political events of the 20th century. For nearlyRead MoreThe Cold War During World War II Essay1632 Words   |  7 PagesThe Cold War was a clash of culture, ideologies, and a standoff between the world s two greatest nuclear powers. The argument of the American side was based around Capitalism and a hunger for ever growing business while the Soviet Union’s was structured around Communism and it’s powerful theocracy that stated it must be spread to every country on the planet. As a result, there has been much debate about whether the U.S. initiated the Cold War through their usage of the atomic bomb in World War IIRead MoreSoviet Union And The Cold War1660 Words   |  7 Pageschallenge of the Cold War. Both the Soviet Union and I had 30,000 nuclear weapons that could destroy the entire earth and I had to maintain the peaceâ₠¬  (â€Å"Jimmy Carter†). This statement has seemingly remained truthful from the point when Soviet Russia and America worked together to stem, and eventually end, the tide of Nazi Germany’s imperialistic overthrow of Europe. Since the end of World War II to the present day, relations between Russia and America have declined due to the Cold War, improved dueRead MoreThe Battle Of The Cold War958 Words   |  4 Pagesabout the Cold War amidst research, it all hit me, this war draws its beginning and end from an extremely similar yet reciprocal process. The means through which the war ended were based strongly around the Power of the United States and the USSR. Only through the loss of power by either nation could the war hope to come to an end, and to that end, came my full understanding of how everything came full circle. In this paper, I will illustrate the Irony behind the birth and end of the Cold War, as wellRead MoreWorld War II : The Rise Of Communism1088 Words   |  5 PagesWorld War II was a tremendously impactful war which was fought during the forties. It had many turning points and great changes that turned not only the United States but the world. One of the first events that occurred was the rise of Communism. With the rise of communism it caused panic in the country of the United States. The panic was inevitable because anyone could be suspected of being a communist. Also, with communism rapidly spreading in Europe it was hard for the United States to stay inRead MoreThe Nuclear Of The Atomic Bomb1551 Words   |  7 Pagesapproach the end of the war with Japan. Solutions included mounting a joint invasion with the Soviets, creating a naval blockade, allowing the Japanese to retain their emperor if they surrendered unconditionally and created a cease-fire, and dropping the atomic bomb. However, they needed to take into account many variables that would affect their decision. The U.S. should have dropped the bomb to impress the Soviets, to prevent the need for a possible land invasion, and to end the war sooner; therefore

Into the Woods free essay sample

I took my last sip of hot chocolate and stuffed myhands into my gloves. Taking a deep breath, I stepped out into the icy wind andventured to my car. I turned the key and it started as reluctantly as I was tocomplete my assignment. In English my junior year I studied the works ofHenry David Thoreau. My assignment was to choose a spot in nature and write aboutit as Thoreau did once a month for eight months. My journal about nature wassupposed to go above and beyond simply describing events I was supposed to comeup with some profound meanings of life. Okay, I thought. Ill just sitand write about what I see. This shouldnt take too long; Ill be out of here in10 minutes. It cant be that hard to transcend Five, 10, 15 minutes passedbefore I began to get discouraged. There was no way I could transcend when I hadother papers, homework assignments and due-dates seeping into my mind. We will write a custom essay sample on Into the Woods or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page How couldI concentrate on this when it wasnt due until May? I had too many deadlines andother commitments; I couldnt possibly waste my time down by this creek. My busyschedule took priority. I impatiently jotted down some thoughts about snow, tooka quick picture and started hiking up the hill. The next few visits wentexactly the same way. I would force myself to go on the last day of the month,struggle to calm down, think about nature and then quickly head home. Thisproject seemed like a burden; I wasnt enjoying myself. Another week ofsnow and winter bleakness came, and I decided to try out my nature spot when Iwasnt pressed for time. It was the middle of the month, and I surprised myselfby even considering to go. The same routine happened; I was bored, so Istarted writing down how I felt. I discovered I had a lot to think about. Iwasnt just describing the footprints that disappeared into the creek, I wasmetaphorically relating them to what I saw in my own life. My stress was releasedwhen I touched pencil to paper, and I felt comfortable in the woods, like it wasa part of me. It didnt matter what I wrote I was writing for myself andappreciating this time alone, away from my hectic life. I was in a place where noone could disturb me. I knew myself pretty well, but often lost sight ofwho I was when I got caught up in my schedule. In the woods, I could forget abouteverything but myself. I saw the big picture, I delved far beyond what I couldthink of in the classroom or at home. Some of these things I transferred topaper, others, I kept to myself. The sun was low in the sky, and I amazedmyself by avoiding my watch. I would have stayed even longer, but the thick snowwas numbing my toes. I headed up the hill, sorry to leave, but wondering when Icould set aside time to come again. With every month came deeperreflections. I looked forward to the time I could spend time with myself becausewithout it, I would get lost in the whirlpool of school, friends and sports. Iwould lose the part of myself that kept me an individual. This burden of anassignment that I thought would only hold me back had actually pushed me forward.I had known that life is full of stress, but I learned I had to look beyond thoseworries and reach into myself to find peace. I thought a lot about God and myfamily, and straightened out my list of priorities. I can see the changesin myself when I read the journals again, my maturity growing with my words. Ihave learned how to relax in times of stress because I now know what is trulyimportant to me. It wasnt enough just to be at the creek, I had to take anotherstep and transcend my everyday thoughts. I see myself in a slightlydifferent light. I see a young woman who knows herself better than anyone else,who is willing to reach into herself and who owes herself time alone once in awhile. I am taking my advice to college, where I know my life will be filled withactivities, deadlines and stress. This class assignment was not only a journeythrough the seasons, it was a journey into myself.